“Add to Cart” is a contemporary commentary on hype culture, consumerism, and the silent influence materialism has on modern South Asian identity.
Through layered symbolism, nostalgia, and cultural references, the exhibition explored how both children and adults unconsciously become participants in cycles of aspiration, branding, and digital validation. Drawing inspiration from internet culture, luxury obsession, streetwear aesthetics, and everyday social conditioning, the works questioned the emotional cost of constantly wanting more.
Rather than criticizing modern culture from a distance, the exhibition positioned the artist within it, acknowledging that we are all, in some way, active participants in this evolving reality.
