Abhay designed the launch invitations and exclusive merchandise for luxury Indian fashion label Aashni + Co's flagship Mumbai store opening. 

The concept draws from the founder's personal story having opened London's first ethnic multi-brand boutique at 21, her return to India with a Mumbai flagship felt like a full circle. The store opened in the former Sabyasachi space. Visually, the work blends British-era references, the Kohinoor, the London Eye, and the colour and energy of an Indian mela two cultures held in balance. It did not feel like a commissioned project but was more inclined towards how beautiful careers can be if you pursue something religiously. 

religiously. It was like I need to make something amazing for her or it won’t justice to her hard work.