In collaboration with the renowned design agency 2x4, Abhay created a custom, site-specific wallpaper installation for PRADA’s iconic Broadway flagship store in New York City.
Spanning all primary storefront windows for a two-month duration during the 2021 Thanksgiving season, the project redefines the traditional retail edge. By using an intricate trompe l'oeil technique executed within a high-contrast neon and white color palette, the artwork introduces an arresting illusion of three-dimensional depth and architectural volume.
It shifts the storefront from a luxury commercial display into a striking public dialogue with the street.
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