Prada

Prada

In collaboration with design agency 2x4, Abhay created a custom site-specific wallpaper for PRADA’s Broadway flagship store in New York City.

Using a trompe l'oeil technique in a high-contrast neon and white palette, the work creates an illusion of three-dimensional depth and architectural volume across the storefront's windows.The installation ran across all primary window displays for two months during the 2021 Thanksgiving season.

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