A sensation from a vision

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Concept : 

Remembering the wavy summer heat. After a game of evening cricket I used to stroll down the local market to get a bag of chips, maggie or cold-drinks. In the heat of the moment all I could witness was my hunger, thirst and sweat. I used to follow this pattern in every summer break but in the midst of that local market odor the thing that always stood out to me was the Coca-Cola refrigerator. Something that always used to pop out. Was it the branding ? or was it the temperature they kept the soft drinks in ? Such a satisfying object to see. A particular place where I don’t feel the temperature but just the sight of this fridge would compensate with the unbearable heat. I ask myself how can I feel it without even feeling it. What is this ?

Created this composition reminiscing my childhood summer break. An environment where all things seemed amusing without even realizing it specifically.

Wanna create a series starting from that fridge upto a concept based local market with an arcade.


36 * 24 inch, 60 * 40 inch


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